Renting seems like the easy way out to most people. Although rent prices fluctuate each year, you only pay rent and utilities with a landlord at your fingertips to fix any and every problem, and the flexibility to pack up and venture out to the next city without any attachment. Yes, these are some perks that make it easy when you are young and finding your path. What about when you finally get that job you want to keep and can picture yourself staying there for some time?
Communication is key to capturing the millennial homebuyer. Millennials are not like your buyers from before. Millennials know what they want, and they know how to get it. With a wide network, it is likely they are associated with a real estate agent somehow. A referral isn't enough for millennials. They will do their research to make sure who they are working with is someone they'd like to be associated with. This calls for agents and lenders to be on top of their marketing game and responsive. Don't let lack of communication and dragging of the home buying process let you lose out on this buyer. Capturing a millennial can up your business drastically because of their loyalty to people and products they like and trust, and their network. A millennial will refer you in a heartbeat if you make a memorable impression.