The world we live in today is a digital one and searching for a home is no different. The typical buyer used a mobile device to search for properties online. They looked at websites with photos, home listings, and information about the home buying process. They then contacted an agent and visited a median of 10 homes over 10 weeks again in 2016 before purchasing a home.
AVERAGE HOME BUYER
• 44 yrs old
• Married without children living at home
• Income of $88,500
HOME BUYER SEARCH SOURCES
USE OF INTERNET TO SEARCH FOR HOMES
MOST COMMON FIRST STEP TAKEN DURING THE HOME BUYING PROCESS
Finding the right property was ranked highest among all generations for the MOST DIFFICULT STEP in home buyingPaperwork and understanding the process was more difficult for Millennials than any other generation.
10% of Older Boomers and 7% of the Silent Generation found their agent with a mobile device compared to 13% of Millennials.
99% of Millennials cited using the internet whereas only 77% did from the Silent Generation.
EIGHT PLATFORMS USED TO HOUSE SHOP
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